Many companies and brands compete in a shark infested red ocean with similar products and services, ignoring the blue ocean surrounding it. We help clients to discover the blue ocean, developing relevant & human centric value propositions for long term success.
Be relevant and go for long term succes with a human centric value proposition!
More about strategic innovation:
From unspoken idea to finished product
From concept development, via the perception of the product, to its final delivery to the shop shelves
One Inch Whale was allowed to participate in the development of the Cristal XTRA lager from the very beginning. Discover this strategic development.
Packaging experts, brand owners and agencies are in the same boat
The launch of Packaging Squad with the first Packaging Squad Expert Session
Driven by the believe, that collaborations, building partnerships and sharing expertise are key for a successful future, is the reason why the Packaging Squad is created.
‘Friturist’ or futurist: snack manufacturer aims for relevant innovations
Filling the innovation funnel and gathering input on food trends in order to thrive on lasting success.
The snack company turned to One Inch Whale for an analysis of current and upcoming trends, to determine the innovation platforms that fit within those specific trends, and to create a decision matrix that helps Beltaste to take concrete marketing actions.
Keynote at Packaging Innovative Insights
Our testimonial about the Alpro pack design case
Looking beyond the visible. Unlocking impact with color science and research. How Alpro revamped its packaging designs with color science and predictive intelligence.
Vegan cinnamonrolls with a purpose
Crystallise the purpose, future-proof the brand Peas and sharpen its visual identity.
If brands want to be successful, they should know why they exist beyond being just profitable. We were part of the brand purpose process of Peas, a Belgian brand of handmade vegan cinnamonrolls.
Changes in packaging make the difference
Strengthening visual identity through research and visual nudging
Sharpening the visual identity using the pioneering approach of research and visual nudging. The validation of the performance in packaging design of eneloop.
Super-fresh ideas and results, even without large research budgets
Identifying consumer needs without compromising your own brand identity
Without spending a lot of budget, Supervers.be now better understands and serves their consumers thanks to One Inch Whale's market research and insights.
Our keynote at Esomar Congress 2023
Co-founder Wim Hamaekers' testimonial about the Alpro pack design case.
A Learning Lab session with Pascal Lefever from Alpro/Danone. This session, titled "How Alpro revamped its pack designs by color science & predictive intelligence".