Brand purpose

The importance of purposeful entrepreneurship goes way beyond the making of profit. This means defining a clear brand purpose where profit is subordinate to - or a side effect of - a brand strategy that primarily aims to have a positive effect on people, society and the planet.

If brands want to be successful, they should know why they exist beyond being just profitable. We were part of the brand purpose process of Peas, a Belgian brand of handmade vegan cinnamonrolls.