Colour

In three short episodes, you will discover all kinds of facts about One Inch Whale, some must-knowns of the research world and relevant tips for your brand.

Understanding the decision-making process is not only fun to grasp your own dance, but all the more essential to understand your consumer's needs in order to find a lasting dance partner.

The podcast delves into colour psychology, sensory science, and the integration of AI tools for actionable market research.

Looking beyond the visible. Unlocking impact with color science and research. How Alpro revamped its packaging designs with color science and predictive intelligence.

Did you know that the colour of our surroundings is the first thing that pops into our eye? Not the shape or material of an object, but its colour is the first visual component registered by our brain.

A Learning Lab session with Pascal Lefever from Alpro/Danone. This session, titled "How Alpro revamped its pack designs by color science & predictive intelligence".

Without spending a lot of budget, Supervers.be now better understands and serves their consumers thanks to One Inch Whale's market research and insights.

Driven by the believe, that collaborations, building partnerships and sharing expertise are key for a successful future, is the reason why the Packaging Squad is created.

One Inch Whale was allowed to participate in the development of the Cristal XTRA lager from the very beginning. Discover this strategic development.

Nobel Prize winner Kahneman has shown that 95% of the decisions we make are rather unconscious, and colour is the dominant factor in 85% of the cases.