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PODCAST: Decoding colour science in market research

Exploring Colour Science: Esomar podcast teases insights with Danone & One Inch Whale

In a recent Esomar's Talking Insights podcast episode, Wim Hamaekers from One Inch Whale and Pascal Lefever from Danone dive into the impact of colour science on consumer choices. The podcast delves into colour psychology, sensory science, and the integration of AI tools for actionable market research. Wim shares teaser examples from our work with ALPRO, demonstrating tangible results in packaging design and consumer engagement.

>> Listen here! Or listen on on Spotify or Apple Podcasts <<

Wim Hamaekers stresses the importance of embracing AI and data science in the industry. Listen to the full podcast to unravel the complete discussions and stay tuned for more insights from One Inch Whale.