Research & visual nudging combines market research and colour science to predict consumer behaviour and nudge purchasing decisions to boost the performance of companies and brands.

Colour and its associations play a key factor in the decision-making process, but are heavily underestimated by many companies. iVisual is the first company in the world that specializes in the predictive role of colour in communication, packaging, branding, etc. In combination with market research and One Inch Whale’s unique approach we manage to provide even more relevant and strategic advice to brands and companies regarding their visual identity.