From unspoken idea to finished product
From concept development, via the perception of the product, to its final delivery to the shop shelves
One Inch Whale was allowed to participate in the development of the Cristal XTRA lager from the very beginning. Discover this strategic development.
01 Jun 2022
Changes in packaging make the difference
Strengthening visual identity through research and visual nudging
Sharpening the visual identity using the pioneering approach of research and visual nudging. The validation of the performance in packaging design of eneloop.
10 May 2022
Create more impact with the right colour
Create more impact on consumer behavior with the right colour
Nobel Prize winner Kahneman has shown that 95% of the decisions we make are rather unconscious, and colour is the dominant factor in 85% of the cases.
01 Feb 2022
The impact of colour
Our co-founder interviewed by Crispin Beale in the ESOMAR Insight250 series
All about the fascinating world of colours & how it impacts people's behaviour.
30 Nov 2021
Partnership with Color navigator
Color and market research. A perfect marriage.
By linking the impact and meaning of colors with other market research data, we get even closer to what consumers think and feel.
04 Sep 2020