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B2B company finds value in market research

The successful approach of BENEO

The power of strategic market research and its impact on both their own business and that of their customers.

Super-fresh ideas and results, even without large research budgets

Identifying consumer needs without compromising your own brand identity

Without spending a lot of budget, Supervers.be now better understands and serves their consumers thanks to One Inch Whale's market research and insights.

‘Friturist’ or futurist: snack manufacturer aims for relevant innovations

Filling the innovation funnel and gathering input on food trends in order to thrive on lasting success.

The snack company turned to One Inch Whale for an analysis of current and upcoming trends, to determine the innovation platforms that fit within those specific trends, and to create a decision matrix that helps Beltaste to take concrete marketing actions.

From unspoken idea to finished product

From concept development, via the perception of the product, to its final delivery to the shop shelves

One Inch Whale was allowed to participate in the development of the Cristal XTRA lager from the very beginning. Discover this strategic development.

Changes in packaging make the difference

Strengthening visual identity through research and visual nudging

Sharpening the visual identity using the pioneering approach of research and visual nudging. The validation of the performance in packaging design of eneloop.

Vegan cinnamonrolls with a purpose

Crystallise the purpose, future-proof the brand Peas and sharpen its visual identity.

If brands want to be successful, they should know why they exist beyond being just profitable. We were part of the brand purpose process of Peas, a Belgian brand of handmade vegan cinnamonrolls.

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