Our keynote at Esomar Congress 2023
Co-founder Wim Hamaekers' testimonial about the Aplro pack design case.
A Learning Lab session with Pascal Lefever from Alpro/Danone. This session, titled "How Alpro revamped its pack designs by color science & predictive intelligence".
28 Aug 2023
Get your teeth into your brand strategy and market positioning
How an SME comes to a (new) brand key
Every company should get stuck into a good brand key & market positioning. Together with One Inch Whale, Bitemark took a close look at its company's purpose.
14 Jun 2023
Super-fresh ideas and results, even without large research budgets
Identifying consumer needs without compromising your own brand identity
Without spending a lot of budget, Supervers.be now better understands and serves their consumers thanks to One Inch Whale's market research and insights.
03 Jan 2023
Packaging experts, brand owners and agencies are in the same boat
The launch of Packaging Squad with the first Packaging Squad Expert Session
Driven by the believe, that collaborations, building partnerships and sharing expertise are key for a successful future, is the reason why the Packaging Squad is created.
08 Sep 2022
‘Friturist’ or futurist: snack manufacturer aims for relevant innovations
Filling the innovation funnel and gathering input on food trends in order to thrive on lasting success.
The snack company turned to One Inch Whale for an analysis of current and upcoming trends, to determine the innovation platforms that fit within those specific trends, and to create a decision matrix that helps Beltaste to take concrete marketing actions.
13 Jun 2022
From unspoken idea to finished product
From concept development, via the perception of the product, to its final delivery to the shop shelves
One Inch Whale was allowed to participate in the development of the Cristal XTRA lager from the very beginning. Discover this strategic development.
01 Jun 2022
Changes in packaging make the difference
Strengthening visual identity through research and visual nudging
Sharpening the visual identity using the pioneering approach of research and visual nudging. The validation of the performance in packaging design of eneloop.
10 May 2022
The art of innovating
Innovation is a matter of outsmarting or outspeeding the others. But how do you do that?
Innovation. A ubiquitous word - especially in the business world. But what does it actually mean?
22 Mar 2022
Vegan cinnamonrolls with a purpose
Crystallise the purpose, future-proof the brand Peas and sharpen its visual identity.
If brands want to be successful, they should know why they exist beyond being just profitable. We were part of the brand purpose process of Peas, a Belgian brand of handmade vegan cinnamonrolls.
20 Oct 2020
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