Visual nudging

Changes in packaging make the difference

Strengthening visual identity through research and visual nudging

Sharpening the visual identity using the pioneering approach of research and visual nudging. The validation of the performance in packaging design of eneloop.

Create more impact with the right colour

Create more impact on consumer behavior with the right colour

Nobel Prize winner Kahneman has shown that 95% of the decisions we make are rather unconscious, and colour is the dominant factor in 85% of the cases. 

The impact of colour

Our co-founder interviewed by Crispin Beale in the ESOMAR Insight250 series

All about the fascinating world of colours & how it impacts people's behaviour.

Partnership with Color navigator

Color and market research. A perfect marriage.

By linking the impact and meaning of colors with other market research data, we get even closer to what consumers think and feel.