The launch of Packaging Squad with the first Packaging Squad Expert Session
Launch of Packaging Squad
Driven by the believe, that collaborations, building partnerships and sharing expertise are key for a successful future, is the reason why the Packaging Squad is created. It’s an initiative of four companies working closely, with FMCG brand owners and agencies across Europe in very different sectors. Our daily duty is to objectify, optimize and accelerate packaging design and innovation. The emergence of the Packaging Squad is originated as a vision of how packaging innovation and design should operate as a squad to make the customer’s life much easier.
First Expert Session
Last month, the Packaging Squad was launched with the organization of the first Packaging Squad Expert Session. During these sessions, we want to share our vision by bringing together a compact group of forward-thinking professionals around hot topics in the packaging world, in great openness and trust.
The first session took place on the ZigZag HR boat in Ghent. On board we had professionals of Duval Moortgat, Colruyt Group, Friesland Campina, Lotus Bakeries, Edgard & Cooper, GB Foods, Rombouts, De Kuyper, Milcobel, Delhaize and Akzo Nobel. The location symbolizes that we - packaging experts, brand owners and agencies - are in the same boat on a turbulent sea.