Services | One Inch Whale

Our services

Strategic innovation

Many companies and brands compete in a shark infested red ocean with similar products and services, ignoring the blue ocean surrounding it. We help clients to discover the blue ocean, developing relevant & human centric value propositions for long term success.

Be relevant and go for long term succes with a human centric value proposition!

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More about strategic innovation:

From unspoken idea to finished product

From concept development, via the perception of the product, to its final delivery to the shop shelves

One Inch Whale was allowed to participate in the development of the Cristal XTRA lager from the very beginning. Discover this strategic development.

01 Jun 2022

B2B company finds value in market research

The succesful approach of ENEO

The power of strategic market research and its impact on both their own business and that of their customers.

12 Oct 2023

Our keynote at Esomar Congress 2023

Co-founder Wim Hamaekers testimonial about the Alpro pack design case.

A Learning Lab session with Pascal Lefever from Alpro/Danone. This session, titled "How Alpro revamped its pack designs by color science & predictive intelligence".

28 Aug 2023

Super-fresh ideas and results, even without large research budgets

Identifying consumer needs without compromising your own brand identity

Without spending a lot of budget, Supervers.be now better understands and serves their consumers thanks to One Inch Whale's market research and insights.

03 Jan 2023

The power of natural energy in an untouched market

How Zyla - the Spadel energy drink with 3 levels - came to be

In a world where the demand for natural products is continuously growing, Spadel identified the potential need for developing a new generation of energy drinks that not only provide energy but also embrace naturalness.

26 Mar 2024

Keynote at Packaging Innovative Insights

Our testimonial about the Alpro pack design case

Looking beyond the visible. Unlocking impact with color science and research. How Alpro revamped its packaging designs with color science and predictive intelligence.

04 Oct 2023

Changes in packaging make the difference

Strengthening visual identity through research and visual nudging

Sharpening the visual identity using the pioneering approach of research and visual nudging. The validation of the performance in packaging design of eneloop.

10 May 2022

The art of innovating

Innovation is a matter of outsmarting or outspeeding the others. But how do you do that?

Innovation. A ubiquitous word - especially in the business world. But what does it actually mean?

22 Mar 2022

Packaging experts, brand owners and agencies are in the same boat

The launch of Packaging Squad with the first Packaging Squad Expert Session

Driven by the believe, that collaborations, building partnerships and sharing expertise are key for a successful future, is the reason why the Packaging Squad is created.

08 Sep 2022

‘Friturist’ or futurist: snack manufacturer aims for relevant innovations

Filling the innovation funnel and gathering input on food trends in order to thrive on lasting success.

The snack company turned to One Inch Whale for an analysis of current and upcoming trends, to determine the innovation platforms that fit within those specific trends, and to create a decision matrix that helps Beltaste to take concrete marketing actions.

13 Jun 2022

Vegan cinnamonrolls with a purpose

Crystallise the purpose, future-proof the brand Peas and sharpen its visual identity.

If brands want to be successful, they should know why they exist beyond being just profitable. We were part of the brand purpose process of Peas, a Belgian brand of handmade vegan cinnamonrolls.