Marketing mix optimisation
We help companies to maximize their returns by creating and determining compelling designs, brands, packs and ads. Our groundbreaking approach “Research & Visual Nudging” combines market research and color science to map unconscious consumer behavior and indicate how you can influence this behavior with the right visual communication and hierarchy.
Maximize your returns by creating and determining compelling designs, brands, packs and ads!
More about marketing mix optimization:
Packaging experts, brand owners and agencies are in the same boat
The launch of Packaging Squad with the first Packaging Squad Expert Session
Driven by the believe, that collaborations, building partnerships and sharing expertise are key for a successful future, is the reason why the Packaging Squad is created.
Super-fresh ideas and results, even without large research budgets
Identifying consumer needs without compromising your own brand identity
Without spending a lot of budget, Supervers.be now better understands and serves their consumers thanks to One Inch Whale's market research and insights.
Keynote at Packaging Innovative Insights
Our testimonial about the Alpro pack design case
Looking beyond the visible. Unlocking impact with color science and research. How Alpro revamped its packaging designs with color science and predictive intelligence.
Changes in packaging make the difference
Strengthening visual identity through research and visual nudging
Sharpening the visual identity using the pioneering approach of research and visual nudging. The validation of the performance in packaging design of eneloop.
Our keynote at Esomar Congress 2023
Co-founder Wim Hamaekers' testimonial about the Alpro pack design case.
A Learning Lab session with Pascal Lefever from Alpro/Danone. This session, titled "How Alpro revamped its pack designs by color science & predictive intelligence".
From unspoken idea to finished product
From concept development, via the perception of the product, to its final delivery to the shop shelves
One Inch Whale was allowed to participate in the development of the Cristal XTRA lager from the very beginning. Discover this strategic development.