Strategic innovation

Changes in packaging make the difference

Strengthening visual identity through research and visual nudging

Sharpening the visual identity using the pioneering approach of research and visual nudging. The validation of the performance in packaging design of eneloop.

The art of innovating

Innovation is a matter of outsmarting or outspeeding the others. But how do you do that?

Innovation. A ubiquitous word - especially in the business world. But what does it actually mean?

Vegan cinnamonrolls with a purpose

Crystallise the purpose, future-proof the brand Peas and sharpen its visual identity.

If brands want to be successful, they should know why they exist beyond being just profitable. We were part of the brand purpose process of Peas, a Belgian brand of handmade vegan cinnamonrolls.