Whale Songs

Ever wondered why others invest in researching their products or services? We've gathered 8 compelling reasons why you should try it.

A Learning Lab session with Pascal Lefever from Alpro/Danone. This session, titled "How Alpro revamped its pack designs by color science & predictive intelligence".

Our co-founder Wim Hamaekers has been awarded as one of the leading pioneers and innovators in the worldwide research and insights industry.

Every company should get stuck into a good brand key & market positioning. Together with One Inch Whale

It's always our pleasure to be part of the Data & Insights Network MIE23 event. Not only to connect with so many professionals, but also to share our knowledge at a masterclass about creating impact with pack design using predictive intelligence, colour science and research. It was therefore nice for Wim Hamaekers, as Esomar representative, to catch up with Iliya Hull of Esomar.

Following annual tradition, One Inch Whale headed to the MIE, the Data&Insights Network congress in Utrecht where the latest industry trends and developments are addressed during more than 70 lectures, roundtables and master classes. Needless to say, a lot of interesting insights were discussed.

Lorence van den Broek is a last-year Marketing student and has been tasting working life at One Inch Whale for the past few months.The fact that there was an instant fit with One Inch Whale and the whalepod was quickly apparent.

To stay true to our purpose we adopted a whale for every project we've completed in 2022, as whales are of crucial importance in preserving the planet.

Without spending a lot of budget, Supervers.be now better understands and serves their consumers thanks to One Inch Whale's market research and insights.

Co-founder Wim Hamaekers has just received the National Representative ESOMAR Award 2022, to his honour of representing Belgium globally in this industry.

Driven by the believe, that collaborations, building partnerships and sharing expertise are key for a successful future, is the reason why the Packaging Squad is created.

Perception has everything to do with context. How people evaluate something is entirely related to the meaning of that context.

While there is apparently an obvious contradiction created in the research world, from both the agencies and the client themselves, we do not believe this to be true.

The snack company turned to One Inch Whale for an analysis of current and upcoming trends, to determine the innovation platforms that fit within those specific trends, and to create a decision matrix that helps Beltaste to take concrete marketing actions.

One Inch Whale was allowed to participate in the development of the Cristal XTRA lager from the very beginning. Discover this strategic development.

Sharpening the visual identity using the pioneering approach of research and visual nudging. The validation of the performance in packaging design of eneloop.

What are the challenges and what are the opportunities for sensory research? Discover the importance of the balance between short- and long-term rewards.

The importance of purposeful entrepreneurship goes way beyond the making of profit. This means defining a clear brand purpose where profit is subordinate to - or a side effect of - a brand strategy that primarily aims to have a positive effect on people, society and the planet.

Still being in our early days, we decided to recruit young talent ourselves, as we understand only too well the importance of attracting ambitious talents in this market.