Whale Songs

To stay true to our purpose we adopted a whale for every project we've completed in 2022, as whales are of crucial importance in preserving the planet.

Without spending a lot of budget, Supervers.be now better understands and serves their consumers thanks to One Inch Whale's market research and insights.

Co-founder Wim Hamaekers has just received the National Representative ESOMAR Award 2022, to his honour of representing Belgium globally in this industry.

Driven by the believe, that collaborations, building partnerships and sharing expertise are key for a successful future, is the reason why the Packaging Squad is created.

Perception has everything to do with context. How people evaluate something is entirely related to the meaning of that context.

While there is apparently an obvious contradiction created in the research world, from both the agencies and the client themselves, we do not believe this to be true.

The snack company turned to One Inch Whale for an analysis of current and upcoming trends, to determine the innovation platforms that fit within those specific trends, and to create a decision matrix that helps Beltaste to take concrete marketing actions.

One Inch Whale was allowed to participate in the development of the Cristal XTRA lager from the very beginning. Discover this strategic development.

Sharpening the visual identity using the pioneering approach of research and visual nudging. The validation of the performance in packaging design of eneloop.

What are the challenges and what are the opportunities for sensory research? Discover the importance of the balance between short- and long-term rewards.

The importance of purposeful entrepreneurship goes way beyond the making of profit. This means defining a clear brand purpose where profit is subordinate to - or a side effect of - a brand strategy that primarily aims to have a positive effect on people, society and the planet.

Still being in our early days, we decided to recruit young talent ourselves, as we understand only too well the importance of attracting ambitious talents in this market.

Innovation. A ubiquitous word - especially in the business world. But what does it actually mean?

The story behind our enterprise and what we stand for has been put to paper. Read all about it.

Nobel Prize winner Kahneman has shown that 95% of the decisions we make are rather unconscious, and colour is the dominant factor in 85% of the cases. 

Did you know that the whale is going to solve global warming? And that because they… poop. Wait, we understand this requires some explanation...

All about the fascinating world of colours & how it impacts people's behaviour.

Our co-founder Wim Hamaekers has been awarded as one of the leading pioneers and innovators in the worldwide research and insights industry.

If brands want to be successful, they should know why they exist beyond being just profitable. We were part of the brand purpose process of Peas, a Belgian brand of handmade vegan cinnamonrolls.