‘Friturist’ or futurist: snack manufacturer aims for relevant innovations
Filling the innovation funnel and gathering input on food trends in order to thrive on lasting success.
The snack company turned to One Inch Whale for an analysis of current and upcoming trends, to determine the innovation platforms that fit within those specific trends, and to create a decision matrix that helps Beltaste to take concrete marketing actions.
A solid brand purpose
The road to purposeful entrepreneurship
The importance of purposeful entrepreneurship goes way beyond the making of profit. This means defining a clear brand purpose where profit is subordinate to - or a side effect of - a brand strategy that primarily aims to have a positive effect on people, society and the planet.
Vegan cinnamonrolls with a purpose
Crystallise the purpose, future-proof the brand Peas and sharpen its visual identity.
If brands want to be successful, they should know why they exist beyond being just profitable. We were part of the brand purpose process of Peas, a Belgian brand of handmade vegan cinnamonrolls.
(*) Whale songs are used by whales for different kinds of communication as marine mamals are much more dependent on sound for communication and sensation than are land mammals