Whale Songs

AI is undeniably one of the fastest-growing domains globally at the moment, and this holds true for the research and insights world.

Discover in 3 episodes all kinds of facts about One Inch Whale, some must-knowns of the research world and relevant tips for your brand.

In a world where the demand for natural products is continuously growing, Spadel identified the potential need for developing a new generation of energy drinks that not only provide energy but also embrace naturalness.

Understanding the decision-making process is not only fun to grasp your own dance, but all the more essential to understand your consumer's needs in order to find a lasting dance partner.

One Inch Whale joins forces with iVisual, headquartered in Antwerp, to launch an unprecedented AI platform for branding and packaging.

We're excited to share that our co-founder, Wim Hamaekers, has been honored with the inaugural Insight250 Legend award, making him a true legend.

The podcast delves into colour psychology, sensory science, and the integration of AI tools for actionable market research.

The power of strategic market research and its impact on both their own business and that of their customers.

Looking beyond the visible. Unlocking impact with color science and research. How Alpro revamped its packaging designs with color science and predictive intelligence.

Did you know that the colour of our surroundings is the first thing that pops into our eye? Not the shape or material of an object, but its colour is the first visual component registered by our brain.

One Inch Whale's co-founder, Wim Hamaekers, has been nominated for the prestigious Insight250 Legends honor.

Ever wondered why others invest in researching their products or services? We've gathered 8 compelling reasons why you should try it.

A Learning Lab session with Pascal Lefever from Alpro/Danone. This session, titled "How Alpro revamped its pack designs by color science & predictive intelligence".

Our co-founder Wim Hamaekers has been awarded as one of the leading pioneers and innovators in the worldwide research and insights industry.

Every company should get stuck into a good brand key & market positioning. Together with One Inch Whale, Bitemark took a close look at its company's purpose.

It's always our pleasure to be part of the Data & Insights Network MIE23 event. Not only to connect with so many professionals, but also to share our knowledge at a masterclass about creating impact with pack design using predictive intelligence, colour science and research. It was therefore nice for Wim Hamaekers, as Esomar representative, to catch up with Iliya Hull of Esomar.

Following annual tradition, One Inch Whale headed to the MIE, the Data&Insights Network congress in Utrecht where the latest industry trends and developments are addressed during more than 70 lectures, roundtables and master classes. Needless to say, a lot of interesting insights were discussed.

Lorence van den Broek is a last-year Marketing student and has been tasting working life at One Inch Whale for the past few months.The fact that there was an instant fit with One Inch Whale and the whalepod was quickly apparent.

To stay true to our purpose we adopted a whale for every project we've completed in 2022, as whales are of crucial importance in preserving the planet.