Colour

Create more impact with the right colour

Create more impact on consumer behavior with the right colour

Nobel Prize winner Kahneman has shown that 95% of the decisions we make are rather unconscious, and colour is the dominant factor in 85% of the cases. 

The impact of colour

Our co-founder interviewed by Crispin Beale in the ESOMAR Insight250 series

All about the fascinating world of colours & how it impacts people's behaviour.

Partnership with Color navigator

Color and market research. A perfect marriage.

By linking the impact and meaning of colors with other market research data, we get even closer to what consumers think and feel.