PODCAST: A dive into One Inch Whale
Wim Hamaekers speaking at Limelight's 'Potcast'.
Discover in 3 episodes all kinds of facts about One Inch Whale, some must-knowns of the research world and relevant tips for your brand.
11 Apr 2024
Decision-making: An (un)conscious dance
A complex choreography between two systems
Understanding the decision-making process is not only fun to grasp your own dance, but all the more essential to understand your consumer's needs in order to find a lasting dance partner.
19 Mar 2024
One Inch Whale collaborates with iVisual to launch groundbreaking AI platform for branding and packaging
One Inch Whale collaborates with iVisual
One Inch Whale joins forces with iVisual, headquartered in Antwerp, to launch an unprecedented AI platform for branding and packaging.
26 Feb 2024
PODCAST: Decoding colour science in market research
Esomar podcast teases insights met Danone & One Inch Whale
The podcast delves into colour psychology, sensory science, and the integration of AI tools for actionable market research.
29 Nov 2023
Keynote at Packaging Innovative Insights
Our testimonial about the Alpro pack design case
Looking beyond the visible. Unlocking impact with color science and research. How Alpro revamped its packaging designs with color science and predictive intelligence.
04 Oct 2023
Shades of influence
The multifaceted power of colour
Did you know that the colour of our surroundings is the first thing that pops into our eye? Not the shape or material of an object, but its colour is the first visual component registered by our brain.
03 Oct 2023
Our keynote at Esomar Congress 2023
Co-founder Wim Hamaekers testimonial about the Alpro pack design case.
A Learning Lab session with Pascal Lefever from Alpro/Danone. This session, titled "How Alpro revamped its pack designs by color science & predictive intelligence".
28 Aug 2023
Super-fresh ideas and results, even without large research budgets
Identifying consumer needs without compromising your own brand identity
Without spending a lot of budget, Supervers.be now better understands and serves their consumers thanks to One Inch Whale's market research and insights.
03 Jan 2023
Packaging experts, brand owners and agencies are in the same boat
The launch of Packaging Squad with the first Packaging Squad Expert Session
Driven by the believe, that collaborations, building partnerships and sharing expertise are key for a successful future, is the reason why the Packaging Squad is created.
08 Sep 2022
From unspoken idea to finished product
From concept development, via the perception of the product, to its final delivery to the shop shelves
One Inch Whale was allowed to participate in the development of the Cristal XTRA lager from the very beginning. Discover this strategic development.
01 Jun 2022
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