Strategic innovation

The podcast touches on a broader question many brands face, how creative choices and consumer insight can work together to strengthen brand strategy.

Design has outgrown the idea of a final product. It has become a way of seeing, questioning and connecting ideas.

From hype to practice: discover how AI found its place in research and what it means for the future of insight.

How AI, semiotics & consumer perception shaped Bose's winning colour strategy

Discover how your brand can offer more than just taste and respond to the changing eating habits of millions of people worldwide in this “appetite revolution”.

Discover how Dieter Deceuninck (Danone) challenges brands to move beyond proximity and rethink what it really means to connect.

Discover how market research laid the foundation for a marketing strategy and how complex R&D language was transformed into a clear, relevant message.

Sharing our knowledge and insights to help you take new steps forward.

Discover in 3 episodes all kinds of facts about One Inch Whale, some must-knowns of the research world and relevant tips for your brand.

In a world where the demand for natural products is continuously growing, Spadel identified the potential need for developing a new generation of energy drinks that not only provide energy but also embrace naturalness.