Colour

 

 

PODCAST: A dive into One Inch Whale

Wim Hamaekers speaking at Limelight's 'Potcast'.

Discover in 3 episodes all kinds of facts about One Inch Whale, some must-knowns of the research world and relevant tips for your brand.

Decision-making: An (un)conscious dance

A complex choreography between two systems

Understanding the decision-making process is not only fun to grasp your own dance, but all the more essential to understand your consumer's needs in order to find a lasting dance partner.

PODCAST: Decoding colour science in market research

Esomar podcast teases insights met Danone & One Inch Whale

The podcast delves into colour psychology, sensory science, and the integration of AI tools for actionable market research.

Keynote at Packaging Innovative Insights

Our testimonial about the Alpro pack design case

Looking beyond the visible. Unlocking impact with color science and research. How Alpro revamped its packaging designs with color science and predictive intelligence.

Shades of influence

The multifaceted power of colour

Did you know that the colour of our surroundings is the first thing that pops into our eye? Not the shape or material of an object, but its colour is the first visual component registered by our brain.

Our keynote at Esomar Congress 2023

Co-founder Wim Hamaekers testimonial about the Alpro pack design case.

A Learning Lab session with Pascal Lefever from Alpro/Danone. This session, titled "How Alpro revamped its pack designs by color science & predictive intelligence".

Super-fresh ideas and results, even without large research budgets

Identifying consumer needs without compromising your own brand identity

Without spending a lot of budget, Supervers.be now better understands and serves their consumers thanks to One Inch Whale's market research and insights.

Packaging experts, brand owners and agencies are in the same boat

The launch of Packaging Squad with the first Packaging Squad Expert Session

Driven by the believe, that collaborations, building partnerships and sharing expertise are key for a successful future, is the reason why the Packaging Squad is created.

From unspoken idea to finished product

From concept development, via the perception of the product, to its final delivery to the shop shelves

One Inch Whale was allowed to participate in the development of the Cristal XTRA lager from the very beginning. Discover this strategic development.

Create more impact with the right colour

Create more impact on consumer behavior with the right colour

Nobel Prize winner Kahneman has shown that 95% of the decisions we make are rather unconscious, and colour is the dominant factor in 85% of the cases.