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Research & visual nudging

How does the right use of colour in branding and communication lead to more impact?

Nobel Prize winner Kahneman has shown that 95% of the decisions we make are rather unconscious, and colour is the dominant factor in 85% of them. So when we as consumers judge a brand or product, colour plays a hugely important role. Learn how this impacts your company in this free webinar.

Working with the right colours is the easiest and fastest way to increase a company's results. However, colour is heavily underestimated by the majority of companies. By using the right colour combinations and shades of colour in a brand logo, packaging, website or advertisement, you can generate a lot more impact and respond to consumers' desires and expectations.

Learn to understand how colour drives the entire visual identity of brands, products and services and thus determines consumer choices and unconscious preferences.

Read more about the impact of colours >>


What will you find out?

Theoretical framework. Science & research

  • Behavioral economics
  • Principles of Visual Nudging
  • The biological and visual impact of colour

The patented Color Navigator system

Using colour to create a multi-sensory experience

Using colour to generate sales impact in different contexts

  • Branding
  • Packaging
  • Retail experience
  • Online and offline communication

Tips & Tricks for using colours in visual communication


Who can attend?

Everyone in a company involved in visual communication in the broad sense of the word: branding, packaging, retail experience, online and offline communication.

A preliminary knowledge of the principles of branding (brand identity and brand distinct assets), communication (forms of communication in function of target group), segmentation and brand personas, touch points and (media) channels is required.


Practical details



English or Dutch



21th of March 2023
11:00-12:00 (GMT+1)

>> Participation is free <<


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