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Groundbreaking AI platform for branding and packaging

In a groundbreaking collaboration, One Inch Whale joins forces with iVisual, headquartered in Antwerp, to launch an unprecedented AI platform for branding and packaging. This strategic partnership is set to reshape industry standards and elevate the way brands and products connect with consumers.

Thierry Lescrauwaet, Karine Steculorum, Ignace Cosaert, Wim Hamaekers, Jasper Scheir, Julie Dumoulin


In a groundbreaking moment for the branding and packaging industry, iVisual announces the launch of their branding & packaging intelligence technology. This innovative software transforms the way companies develop branding and packaging. It integrates the patented scientific Color Passport System with the latest AI applications.


iVisual Packaging Intelligence: a revolutionary step forward

iVisual is the first design-tech company to scientifically underpin the visual identity, colours and design semantics of a brand, product or packaging and fully digitise this process.

In this, iVisual represents an industry paradigm shift by automating, optimising and objectifying the entire branding and packaging development process.

This technological leap enables companies to develop effective brands and packaging that are even better aligned with consumer behaviour with unparalleled speed and precision. In doing so, it fully exploits the potential of advanced AI and predictive intelligence.

The iVisual Framework combines patented colour science (Color Passport), design semantics and predictive intelligence to anticipate how consumers will perceive a design and make decisions in the first three to five seconds. This knowledge will be made available to all brands and agencies through the iVisual platform.

With the launch of iVisual branding & packaging intelligence, the company is revolutionising the way brands and products present themselves and appeal to consumers.


Wim Hamaekers, Managing partner:

"One Inch Whale sees great potential in the collaboration with iVisual. The investment is in line with our strategy where we want to maximise the use of existing data and knowledge before conducting consumer research. Moreover, the iVisual platform is a perfect complement to our current services enabling us to make concrete design recommendations regarding brand and packaging. This is invaluable for our customers."


Athena Graphics and One Inch Whale: partners in innovation

Athena Graphics, headquartered in Roeselare (Belgium), and One Inch Whale, headquartered in Hasselt (Belgium), are stepping into the capital of Antwerp-based iVisual. These investments mark an important milestone in supporting iVisual's entire value chain and further internationalisation.

Athena Graphics adds expertise as a design-to-print company where it is already an indispensable link between brand owners, design agencies and printing companies today. One Inch Whale is a leading market research firm specialising in strategic innovation in the marketing and insights industry. Both parties work for global players such as Danone, Heineken, Bose, Panasonic, Lotus, Drylock and Agristo.

What can you expect from the AI tool?

Automated processes: Say goodbye to manual interventions! Our tech-driven solutions will streamline and automate every step of the branding and packaging journey.


Predictive intelligence: Harnessing the power of data analytics and AI, we'll predict which designs resonate best with your audience, ensuring a strategic and data-backed approach.


Optimal consumer engagement: Tailor your brand's visual identity to perfection, enhancing consumer connections and driving brand loyalty.

Upcoming free webinars:

Want to know more about the impact of colours en visual nudging?

21th of March | 11.00h | online

By using the right colour tones and combinations, shapes and graphic style in your visual marketing executions you can generate a lot more impact and respond to consumers' desires and expectations in an intuitive way. Learn in this webinar how to nudge consumers into desired behavior by communicating the right visual identity:

  • The science of perception and behavior
  • Visual nudging and visual identity
  • Using AI Predictive intelligence to create impactful visual identities (brand, logo, pack, website, communication,…)
  • Tips and tricks


<< More info

21th of March | 12.30h | online

Design decisions are often made by the loudest voice in the room. Learn in this webinar how you should take design decisions based on objective and science based principles:

  • The science of perception and behavior
  • The importance of design semiotics and visual hierarchy
  • Using AI Predictive intelligence to guide the creation and validation of visual executions: colour tones and combinations, shapes, graphic styles,…


<< More info