Thierry Lescrauwaet, Karine Steculorum, Ignace Cosaert, Wim Hamaekers, Jasper Scheir, Julie Dumoulin
In a groundbreaking moment for the branding and packaging industry, iVisual announces the launch of their branding & packaging intelligence technology. This innovative software transforms the way companies develop branding and packaging. It integrates the patented scientific Color Passport System with the latest AI applications.
iVisual Packaging Intelligence: a revolutionary step forward
iVisual is the first design-tech company to scientifically underpin the visual identity, colours and design semantics of a brand, product or packaging and fully digitise this process.
In this, iVisual represents an industry paradigm shift by automating, optimising and objectifying the entire branding and packaging development process.
This technological leap enables companies to develop effective brands and packaging that are even better aligned with consumer behaviour with unparalleled speed and precision. In doing so, it fully exploits the potential of advanced AI and predictive intelligence.
The iVisual Framework combines patented colour science (Color Passport), design semantics and predictive intelligence to anticipate how consumers will perceive a design and make decisions in the first three to five seconds. This knowledge will be made available to all brands and agencies through the iVisual platform.
With the launch of iVisual branding & packaging intelligence, the company is revolutionising the way brands and products present themselves and appeal to consumers.
Wim Hamaekers, Managing partner:
"One Inch Whale sees great potential in the collaboration with iVisual. The investment is in line with our strategy where we want to maximise the use of existing data and knowledge before conducting consumer research. Moreover, the iVisual platform is a perfect complement to our current services enabling us to make concrete design recommendations regarding brand and packaging. This is invaluable for our customers."
Athena Graphics and One Inch Whale: partners in innovation
Athena Graphics, headquartered in Roeselare (Belgium), and One Inch Whale, headquartered in Hasselt (Belgium), are stepping into the capital of Antwerp-based iVisual. These investments mark an important milestone in supporting iVisual's entire value chain and further internationalisation.
Athena Graphics adds expertise as a design-to-print company where it is already an indispensable link between brand owners, design agencies and printing companies today. One Inch Whale is a leading market research firm specialising in strategic innovation in the marketing and insights industry. Both parties work for global players such as Danone, Heineken, Bose, Panasonic, Lotus, Drylock and Agristo.
