Sustainability

One Inch Whale has adopted its own whale. We turned to the public to help us name our whale. The people have spoken!

For years, we’ve adopted a whale for each successful project, linking our name to sustainability. To mark our 5th anniversary, we’re taking it a step further.

Discover in 3 episodes all kinds of facts about One Inch Whale, some must-knowns of the research world and relevant tips for your brand.

What are the challenges and what are the opportunities for sensory research? Discover the importance of the balance between short- and long-term rewards.

The importance of purposeful entrepreneurship goes way beyond the making of profit. This means defining a clear brand purpose where profit is subordinate to - or a side effect of - a brand strategy that primarily aims to have a positive effect on people, society and the planet.

Innovation. A ubiquitous word - especially in the business world. But what does it actually mean?

Did you know that the whale is going to solve global warming? And that because they… poop. Wait, we understand this requires some explanation...