With the integration of iVisual Services, One Inch Whale is transforming the way brands use visual communication to reach consumers. By applying iVisual's patented colour system and AI platform, One Inch Whale can now offer scientifically backed advice to companies to enhance the impact of their communication and marketing efforts.
One Inch Whale is the first market research agency in the world to use the revolutionary patented scientific colour system and advanced AI platform, iVisual Tech, to influence consumers’ subconscious behaviour. This groundbreaking approach, already successfully applied by leading clients like Danone, Loop Earplugs and Carrefour, enables One Inch Whale to provide unique insights and creates tremendous growth opportunities for the future. >> Find out more about our cases
With the acquisition of iVisual Services, we are now even better positioned to serve our clients.
Unleashing the power of visual communication
Wim Hamaekers, co-founder of One Inch Whale, emphasizes: “We map unconscious consumer behaviour and demonstrate how the right visual communication can steer purchasing decisions. With the acquisition of iVisual Services, we are now even better positioned to serve our clients.”
By combining market research with iVisual Tech’s unique colour system and technology, One Inch Whale now delivers deeper predictive insights aimed at influencing the subconscious brain. This innovative approach has already proven successful with renowned brands like Unilever, Bose and Heineken, significantly enhancing their impact on consumer behaviour.
What does this acquisition mean for clients?
Beyond technology, the acquisition also brings expertise. “Our team has been strengthened with senior experts in graphic design, allowing us to better guide clients in developing visually strong communication and storytelling, both online and offline,” says Jasper Scheir, co-founder of One Inch Whale. The company also offers in-company workshops to help brands enhance their visual identity, communication and marketing activities.
Our team has been strengthened with senior experts in graphic design, allowing us to better guide clients in developing visually strong communication and storytelling, both online and offline.
One of the new experts is Karine Steculorum, co-founder of iVisual Tech. She will leverage her years of expertise in colour science and visual communication to work with the team in helping clients harness the power of colour and design. Karine explains: “With this acquisition, we can help companies fully capitalize on the subconscious impact of visual elements and make their communication more targeted and effective. This includes improving design, colour usage, typography, tone-of-voice and brand moods for go-to-market materials, website or brand identity optimization, and translating innovation concepts.”
We can help companies fully capitalize on the subconscious impact of visual elements and make their communication more targeted and effective.
Growth ambitions and internal strengthening
To support this growth, One Inch Whale has strengthened its team with new specialists to further expand the company’s expertise. In addition to design experts Karine and Kato, Sanne and Sevgi have joined as (Senior) Strategy & Insights Leads to enrich and deepen our services. This expansion enables us to work more innovatively and with greater client focus.
With this internal growth and an expanded service offering, One Inch Whale is not only ready to better serve existing clients but also to continue growing and exploring new markets. The company expects that this strengthening will make a significant contribution to the it’s future expansion.
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