At One Inch Whale, we’ve always believed that small ripples can create big waves. For several years, we’ve been symbolically adopting a whale for each successfully launched project. An initiative that reflects both our company’s name and our commitment to sustainability. But as we celebrate our fifth anniversary, we’re taking it a step further. Instead of multiple adoptions, we’ve chosen one special whale to represent us permanently: CRC-10749.
Why CRC-10749?
Some things are just meant to be. CRC-10749 isn’t just any whale. It’s a survivor, a traveler and a familiar face in the marine world. Tracked since 1993, it has been spotted across different regions, proving its
adaptability and resilience. And with its frequent sightings, CRC-10749 is one of the most well-documented whales in the research community. In many ways, it embodies what One Inch Whale stands for: longevity, the ability to navigate changing waters and a strong presence that leaves a lasting impact.
A whale of a decision: Help us name CRC-10749
Since our work revolves around understanding the wishes of the market, it only makes sense that we let our community take the lead on this important decision. That’s why we’re inviting you to vote for CRC-10749’s official name via a poll. It’s our way of saying thank you for being part of our journey, while adding a touch of research-driven fun to the mix.
We’ve shortlisted three names, each carrying a unique significance that ties back to our values and expertise:
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Keiko
Inspired by the legendary Free Willy orca, Keiko represents purpose-driven business, corporate responsibility and the power of storytelling. The story of Keiko, explored in ‘The Good Whale’ podcast, reminds us of the balance between purpose and strategy: a challenge we help brands navigate every day. -
Bayes
A clever fusion of ‘bays’ (a natural whale habitat) and Bayesian statistics, this name highlights our data-driven methodologies. Just as Bayesian inference helps us refine insights based on evolving data, we continuously adjust our approach to uncover deeper truths. -
Omni
Derived from the Latin word for ‘all,’ Omni embodies our holistic approach to market research and sustainability. Just as whales play a crucial role in marine ecosystems, we believe in seeing the bigger picture and creating impact on multiple levels.
Cast your vote
Now, it’s over to you! Head to our LinkedIn poll to vote for the name that best captures the spirit of One Inch Whale. The winning name will be announced soon, marking a new chapter in our journey.
Just like our namesake, we’re committed to exploring deeper, thinking bigger and making meaningful waves in the industry. And with CRC-10749 officially becoming part of our story, we’re excited to see where the next currents take us.