We’re honoured to return to the stage once again. This year, we’re teaming up with none other than Bose to present a story where science, strategy and aesthetics come together.

What makes a colour truly work in the market? That’s the question we set out to answer. Together with Bose, we explored how colour can be more than just a design choice. When guided by AI, semiotics and behavioural experimentation, it becomes a strategic tool. One that speaks to consumers on a deeper level and contributes directly to market performance.

During our session on the Reframe Stage, Wim Hamaekers of One Inch Whale and Uyen Chand of Bose unpack how we blended advanced colour science with consumer perception to help shape a winning colour strategy for one of the world’s most iconic audio brands.

If colour, behaviour and business impact speak to you, we’d love to see you there.

Registration for ESOMAR Congress 2025 is still open. Join us in Prague this on September 29th  and discover how bold thinking shapes stronger brand decisions.