Our beliefs

First market research agency in the world to use the revolutionary patented scientific colour system and advanced AI platform.

AI is undeniably one of the fastest-growing domains globally at the moment, and this holds true for the research and insights world.

Discover in 3 episodes all kinds of facts about One Inch Whale, some must-knowns of the research world and relevant tips for your brand.

One Inch Whale joins forces with iVisual, headquartered in Antwerp, to launch an unprecedented AI platform for branding and packaging.

Ever wondered why others invest in researching their products or services? We've gathered 8 compelling reasons why you should try it.

It's always our pleasure to be part of the Data & Insights Network MIE23 event. Not only to connect with so many professionals, but also to share our knowledge at a masterclass about creating impact with pack design using predictive intelligence, colour science and research. It was therefore nice for Wim Hamaekers, as Esomar representative, to catch up with Iliya Hull of Esomar.

Following annual tradition, One Inch Whale headed to the MIE, the Data&Insights Network congress in Utrecht where the latest industry trends and developments are addressed during more than 70 lectures, roundtables and master classes. Needless to say, a lot of interesting insights were discussed.

To stay true to our purpose we adopted a whale for every project we've completed in 2022, as whales are of crucial importance in preserving the planet.

Perception has everything to do with context. How people evaluate something is entirely related to the meaning of that context.

While there is apparently an obvious contradiction created in the research world, from both the agencies and the client themselves, we do not believe this to be true.