How can agencies overcome subjective discussions and preferences in visual marketing executions? Design decisions are often made by the loudest voice in the room. Learn in this webinar how you should take design decisions based on objective and science based principles:

• The science of perception and behavior
• The importance of design semiotics and visual hierarchy
• Using AI Predictive intelligence to guide the creation and validation of visual executions: colour tones and combinations, shapes, graphic styles,…

Who can attend?

Designers. Strategic profiles. Everyone in an agency involved in visual communication in the broad sense of the word: branding, packaging, retail experience, online and offline communication.