By using the right colour tones and combinations, shapes and graphic style in your visual marketing executions you can generate a lot more impact and respond to consumers' desires and expectations in an intuitive way. Learn in this webinar how to nudge consumers into desired behavior by communicating the right visual identity:

• The science of perception and behavior
• Visual nudging and visual identity
• Using AI Predictive intelligence to create impactful visual identities (brand, logo, pack, website, communication,…)
• Tips and tricks

Who can attend?

Everyone in a company involved in visual communication in the broad sense of the word: branding, packaging, retail experience, online and offline communication.

A preliminary knowledge of the principles of branding (brand identity and brand distinct assets), communication (forms of communication in function of target group), segmentation and brand personas, touch points and (media) channels is required.