In the natural world, yellow is the colour of sunflowers and daffodils, egg yolks, lemons and canaries. In our contemporary human-made world, yellow is the colour of the Tour de France winner’s jersey and smileys. 

It’s the colour of happiness and optimism, of enlightenment and creativity, sunshine and spring. Creating value is only possible with a fresh and positive mindset. We - spontaneously - have fun in everything we do!