The challenge
- Create a sustainable and eco-friendly packaging delivering on the promise of being the highest performing battery brand around, in line with the brand purpose
- Optimize the consumer experience
What did we do:
- Color audit on the brand’s and competitors’ current packaging and visual identity
- Creation of a certified color identity
- Predictive intelligence & eye-tracking engine to select the best performing packaging routes
- Monadic packaging test to validate the performance of the new packs against the current
Outcome
- Creation of a new, sustainable and eco-friendly pack design, outperforming the previous packaging in terms of consumer experience, understanding, sales volume and value
Sounds familiar? We can help.