<?xml version="1.0" encoding="UTF-8" ?>    <rss version="2.0"
         xmlns:content="http://purl.org/rss/1.0/modules/content/"
         xmlns:wfw="http://wellformedweb.org/CommentAPI/"
         xmlns:dc="http://purl.org/dc/elements/1.1/"
         xmlns:atom="http://www.w3.org/2005/Atom"
         xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
         xmlns:slash="http://purl.org/rss/1.0/modules/slash/">
        <channel>
            <title>One inch Whale RSS Feed</title>
            <description>Welcome to our RSS Feed of nourishing Whale Songs</description>
            <copyright>One Inch Whale 2026</copyright>
            <link>
            https://oneinchwhale.com
            </link>
            <lastBuildDate>Thu, 09 July 2026 00:00:00</lastBuildDate>
            <pubDate>Thu, 09 July 2026 00:00:00</pubDate>

                <item>
                    <title>&quot;People will make the difference between mediocrity and strategic excellence&quot;</title>
                    <description><![CDATA[How do organisations stay relevant in a world shaped by constant change, disruptive technologies and evolving customer expectations? <a href="https://oneinchwhale.com/blog/posts/people-will-make-the-difference-between-mediocrity-and-strategic-excellence/">Continue reading</a>]]></description>
                    <link>
                    https://oneinchwhale.com/blog/posts/people-will-make-the-difference-between-mediocrity-and-strategic-excellence/
                    </link>
                    <pubDate>Thu, 09 July 2026 00:00:00</pubDate>
                </item>
                <item>
                    <title>Speaking the language of people and design</title>
                    <description><![CDATA[Understanding the world, one conversation at a time. Meet our Visual Design &amp; Semiotics Lead Alexandra De Keyser. <a href="https://oneinchwhale.com/blog/posts/speaking-the-language-of-people-and-design/">Continue reading</a>]]></description>
                    <link>
                    https://oneinchwhale.com/blog/posts/speaking-the-language-of-people-and-design/
                    </link>
                    <pubDate>Tue, 07 July 2026 00:00:00</pubDate>
                </item>
                <item>
                    <title>Are the Red Devils still red enough?</title>
                    <description><![CDATA[The new, lighter Red Devils&#39; away shirt has sparked much discussion. When a strong brand changes colour, every shade matters. This is why... <a href="https://oneinchwhale.com/blog/posts/are-the-red-devils-still-red-enough/">Continue reading</a>]]></description>
                    <link>
                    https://oneinchwhale.com/blog/posts/are-the-red-devils-still-red-enough/
                    </link>
                    <pubDate>Thu, 25 June 2026 00:00:00</pubDate>
                </item>
                <item>
                    <title>Colour as a cultural performance driver</title>
                    <description><![CDATA[In this part of The Culture Code, we turn to one of the most immediate cultural signals in retail: colour.&#160;From cultural meaning to impact on the shelves. <a href="https://oneinchwhale.com/blog/posts/colour-as-a-cultural-performance-driver/">Continue reading</a>]]></description>
                    <link>
                    https://oneinchwhale.com/blog/posts/colour-as-a-cultural-performance-driver/
                    </link>
                    <pubDate>Thu, 02 April 2026 00:00:00</pubDate>
                </item>
                <item>
                    <title>The next wave of insights</title>
                    <description><![CDATA[During our annual strategy day the One Inch Whale pod created the space to look ahead and explore what comes next.  Why better thinking matters more than ever. <a href="https://oneinchwhale.com/blog/posts/the-next-wave-of-insights/">Continue reading</a>]]></description>
                    <link>
                    https://oneinchwhale.com/blog/posts/the-next-wave-of-insights/
                    </link>
                    <pubDate>Mon, 16 March 2026 00:00:00</pubDate>
                </item>
                <item>
                    <title>Tonnes of impact</title>
                    <description><![CDATA[Heavy commitment. Light footprint. Meet Keiko, our whale. <a href="https://oneinchwhale.com/blog/posts/tonnes-of-impact/">Continue reading</a>]]></description>
                    <link>
                    https://oneinchwhale.com/blog/posts/tonnes-of-impact/
                    </link>
                    <pubDate>Sun, 15 February 2026 00:00:00</pubDate>
                </item>
                <item>
                    <title>PODCAST: The significance of colour in branding</title>
                    <description><![CDATA[Esomar podcast teases insights with Bose &amp; One Inch Whale <a href="https://oneinchwhale.com/blog/posts/podcast-the-significance-of-colour-in-branding/">Continue reading</a>]]></description>
                    <link>
                    https://oneinchwhale.com/blog/posts/podcast-the-significance-of-colour-in-branding/
                    </link>
                    <pubDate>Wed, 04 February 2026 00:00:00</pubDate>
                </item>
                <item>
                    <title>Anchor, connect, continue in 2026</title>
                    <description><![CDATA[From ripples to waves. Let&#39;s navigate the (un)known in 2026: Anchor, connect, continue. <a href="https://oneinchwhale.com/blog/posts/anchor-connect-continue-in-2026/">Continue reading</a>]]></description>
                    <link>
                    https://oneinchwhale.com/blog/posts/anchor-connect-continue-in-2026/
                    </link>
                    <pubDate>Wed, 17 December 2025 00:00:00</pubDate>
                </item>
                <item>
                    <title>Between the lines: Cultural nuance in brand strategy</title>
                    <description><![CDATA[In this part of The Culture Code, we explore how subtle shifts in tone, taste or language can shape data, perception and strategy. Especially between BE and NL. <a href="https://oneinchwhale.com/blog/posts/between-the-lines-cultural-nuance-in-brand-strategy/">Continue reading</a>]]></description>
                    <link>
                    https://oneinchwhale.com/blog/posts/between-the-lines-cultural-nuance-in-brand-strategy/
                    </link>
                    <pubDate>Fri, 14 November 2025 00:00:00</pubDate>
                </item>
                <item>
                    <title>The shape of understanding</title>
                    <description><![CDATA[Design has outgrown the idea of a final product. It has become a way of seeing, questioning and connecting ideas. <a href="https://oneinchwhale.com/blog/posts/the-shape-of-understanding/">Continue reading</a>]]></description>
                    <link>
                    https://oneinchwhale.com/blog/posts/the-shape-of-understanding/
                    </link>
                    <pubDate>Tue, 04 November 2025 00:00:00</pubDate>
                </item>
        </channel>
    </rss>




