Wim and Jasper can be considered true innovators in the world of research. Their passion to genuinely understand consumer behaviour has led them on a continuous quest for the right blend of methods and tools to solve business questions. From the time they were working on the client side to the years they grew a small research business into one of the most innovative agencies in the industry, it’s this passion that has always united them.

Now that disruption has become the new normal, Wim and Jasper feel that a new paradigm is needed for companies to be relevant and sustainable. The increasing demand for faster, better and cheaper solutions in the insights industry has encouraged them to join forces. So that together they will solve the seemingly contradictory balance between agility and depth. This is the idea behind One Inch Whale. Always sharp, never shallow.

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