The challenge
- Fill innovation pipeline with new and fresh ideas to grow
- Need of a structured approach to identify, select or improve product or business model ideas
- Tap into relevant macro and micro trends
What did we do:
- Revisiting existing data and research reports
- Filled the knowledge gaps with extensive trends analysis
- Qualitative social listening: gathering insights without asking questions
- Food expert interviews
- Stakeholder co-creation workshops
Outcome
- Identification of 8 relevant strategic platforms
- Creation of 100+ product ideas tapping into relevant consumer tensions & needs
- Optimisation of innovation decision matrix
Sounds familiar? We can help.
Do you want to stay ahead of your competitors
by innovating in a much smarter and effective way?
Get tips & tricks in our free webinar 'Strategic innovation' on the 22nd of March.