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            <title>One inch Whale RSS Feed</title>
            <description>Welcome to our RSS Feed of nourishing Whale Songs</description>
            <copyright>One Inch Whale 2026</copyright>
            <link>
            https://oneinchwhale.com
            </link>
            <lastBuildDate>Thu, 02 April 2026 00:00:00</lastBuildDate>
            <pubDate>Thu, 02 April 2026 00:00:00</pubDate>

                <item>
                    <title>Colour as a cultural performance driver</title>
                    <description><![CDATA[In this part of The Culture Code, we turn to one of the most immediate cultural signals in retail: colour.&#160;From cultural meaning to impact on the shelves. <a href="https://oneinchwhale.com/blog/posts/colour-as-a-cultural-performance-driver/">Continue reading</a>]]></description>
                    <link>
                    https://oneinchwhale.com/blog/posts/colour-as-a-cultural-performance-driver/
                    </link>
                    <pubDate>Thu, 02 April 2026 00:00:00</pubDate>
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                <item>
                    <title>The next wave of insights</title>
                    <description><![CDATA[During our annual strategy day the One Inch Whale pod created the space to look ahead and explore what comes next.  Why better thinking matters more than ever. <a href="https://oneinchwhale.com/blog/posts/the-next-wave-of-insights/">Continue reading</a>]]></description>
                    <link>
                    https://oneinchwhale.com/blog/posts/the-next-wave-of-insights/
                    </link>
                    <pubDate>Mon, 16 March 2026 00:00:00</pubDate>
                </item>
                <item>
                    <title>Tonnes of impact</title>
                    <description><![CDATA[Heavy commitment. Light footprint. Meet Keiko, our whale. <a href="https://oneinchwhale.com/blog/posts/tonnes-of-impact/">Continue reading</a>]]></description>
                    <link>
                    https://oneinchwhale.com/blog/posts/tonnes-of-impact/
                    </link>
                    <pubDate>Sun, 15 February 2026 00:00:00</pubDate>
                </item>
                <item>
                    <title>PODCAST: The significance of colour in branding</title>
                    <description><![CDATA[Esomar podcast teases insights with Bose &amp; One Inch Whale <a href="https://oneinchwhale.com/blog/posts/podcast-the-significance-of-colour-in-branding/">Continue reading</a>]]></description>
                    <link>
                    https://oneinchwhale.com/blog/posts/podcast-the-significance-of-colour-in-branding/
                    </link>
                    <pubDate>Wed, 04 February 2026 00:00:00</pubDate>
                </item>
                <item>
                    <title>Anchor, connect, continue in 2026</title>
                    <description><![CDATA[From ripples to waves. Let&#39;s navigate the (un)known in 2026: Anchor, connect, continue. <a href="https://oneinchwhale.com/blog/posts/anchor-connect-continue-in-2026/">Continue reading</a>]]></description>
                    <link>
                    https://oneinchwhale.com/blog/posts/anchor-connect-continue-in-2026/
                    </link>
                    <pubDate>Wed, 17 December 2025 00:00:00</pubDate>
                </item>
                <item>
                    <title>Between the lines: Cultural nuance in brand strategy</title>
                    <description><![CDATA[In this part of The Culture Code, we explore how subtle shifts in tone, taste or language can shape data, perception and strategy. Especially between BE and NL. <a href="https://oneinchwhale.com/blog/posts/between-the-lines-cultural-nuance-in-brand-strategy/">Continue reading</a>]]></description>
                    <link>
                    https://oneinchwhale.com/blog/posts/between-the-lines-cultural-nuance-in-brand-strategy/
                    </link>
                    <pubDate>Fri, 14 November 2025 00:00:00</pubDate>
                </item>
                <item>
                    <title>The shape of understanding</title>
                    <description><![CDATA[Design has outgrown the idea of a final product. It has become a way of seeing, questioning and connecting ideas. <a href="https://oneinchwhale.com/blog/posts/the-shape-of-understanding/">Continue reading</a>]]></description>
                    <link>
                    https://oneinchwhale.com/blog/posts/the-shape-of-understanding/
                    </link>
                    <pubDate>Tue, 04 November 2025 00:00:00</pubDate>
                </item>
                <item>
                    <title>Culture: the silent architect of consumer behaviour</title>
                    <description><![CDATA[Why Hofstede’s framework matters. In this first part of The Culture Code, we explore how ythis cultural dimensions provide a powerful lens for decoding markets. <a href="https://oneinchwhale.com/blog/posts/culture-the-silent-architect-of-consumer-behaviour/">Continue reading</a>]]></description>
                    <link>
                    https://oneinchwhale.com/blog/posts/culture-the-silent-architect-of-consumer-behaviour/
                    </link>
                    <pubDate>Thu, 16 October 2025 00:00:00</pubDate>
                </item>
                <item>
                    <title>Re-imagining research: How AI found its place in insights</title>
                    <description><![CDATA[From hype to practice: discover how AI found its place in research and what it means for the future of insight. Our take on Esomar Congress 2025. <a href="https://oneinchwhale.com/blog/posts/re-imagining-research-how-ai-found-its-place-in-insights/">Continue reading</a>]]></description>
                    <link>
                    https://oneinchwhale.com/blog/posts/re-imagining-research-how-ai-found-its-place-in-insights/
                    </link>
                    <pubDate>Tue, 07 October 2025 00:00:00</pubDate>
                </item>
                <item>
                    <title>Our fresh breeze this hot summer</title>
                    <description><![CDATA[Get to know Klara Dellaert, a promising Business Engineering student, who explores the world of market research during her internship at One Inch Whale. <a href="https://oneinchwhale.com/blog/posts/our-fresh-breeze-this-hot-summer/">Continue reading</a>]]></description>
                    <link>
                    https://oneinchwhale.com/blog/posts/our-fresh-breeze-this-hot-summer/
                    </link>
                    <pubDate>Mon, 08 September 2025 00:00:00</pubDate>
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